Producing tasty, largely additive-free, hand-made food is the most important function of the business. The dominance of supermarkets in food retailing has educated people to rate cheap prices over taste and quality in the food they buy. the loaf will join the growing movement of local producers determined to reignite people’s interest in good-quality, well produced, additive-free food at a fair price.
The UK hasn't been famous for great bread. Though we eat a lot of it, many people in the UK think that the sign of good bread is its ability to stay soft and fluffy for days on end. They are largely unaware of the number of additives, dough improvers and preservatives that go in to factory produced bread. They are also unaware of the huge energy costs that go in to mass-produced bread.
This is changing as more bakers return to hand-crafted, traditional baking methods. the loaf specialises in long-fermentation breads where taste is the most important factor. Providing customers with a changing range of fresh and exciting breads six days a week is at the core of the business.
the loaf is physically at the heart of the village but we would like it to be at the emotional heart too. To achieve this, we strive to be at the hub of village life. The café provides a place for people to meet and socialise. It is a warm, busy and welcoming place to spend some time. We work closely with other businesses and organisations in the village. For example, we have an active roll in the work of Crich Junior School's food for life project.
As well as being able to visit us in Crich to buy our bread, we also supply two other outlets in Derbyshire:
We are very pleased to be supplying Appleby & Nuttall Fine Foods, Bakewell with fresh bread from the loaf. Initially, we will be supplying them with breads every Saturday but hope this will soon expand to be more often through the week. Paul Rouse and his wife have recently taken over the delicatessen and are planning some exciting developments over the summer and autumn. Find them in Bakewell just off Buxton Road on Rutland Bu.
Our partnership with Sally of the Headland Food Company is going very well and she continues to build a loyal following of customers. If you haven't been to see her yet, do pop in. As well as fresh bread from the loaf, she has fresh fruit and veg, dairy and deli products and a lovely range of jars and store-cupboard goodies.
If you have any questions or comments about the loaf, please .