Rog and Andrew opened the loaf in Crich in October 2008 in premises that had been occupied by a bakery since 1919. We opened our second shop and café in Matlock Green in November 2010. Then in October 2011 we expanded the bakery in Crich to be able to produce bread for our wholesale customers in Derby, Belper, Wirksworth, West Hallam and Little Eaton. Our passion is to produce top quality bread, cakes and food and to provide the best possible service to our customers.
Producing tasty, additive-free, hand-made food is the most important thing we do. Supermarkets have dominated food retailing and they encourage people to rate cheap prices over taste and quality in the food they buy. the loaf is part of the growing movement of local producers determined to reignite people’s interest in good-quality, well produced, additive-free food at a fair price.
The UK went through a bit of a bad patch as far as producing great bread is concerned. The introduction of factory production in the fifties coupled with aggressive marketing hoodwinked many people into thinking that the sign of good bread is its ability to stay soft and fluffy for days on end. Sadly people are largely unaware of the number of additives, dough improvers and preservatives that go in to factory produced bread. They are also unaware of the huge energy costs that go in to mass-produced bread.
This is changing as more and more bakers return to hand-crafted, traditional baking methods. the loaf specialises in long-fermentation breads where taste is the most important factor. Providing customers with a changing range of fresh and exciting breads seven days a week what we do.
If you have ever wondered how healthy bread at the loaf is, then I have written this blog entry in response to a newspaper article. I aim to highlight just how healthy the bread we bake is. In essence, all you need to know is that our bread is deliciously tasty, very digestible and 100% additive-free.
the loaf is right at the heart of the village of Crich in Derbyshire, both physically and, for many, emotionally. We aim to provide a hub for village life. The café is a place for people to meet and socialise. It is a warm, busy and welcoming place to spend some time. the bakehouse is a meeting and function space for people to use and enjoy. We work closely with other businesses and organisations in the village. For example, we have an active role in the work of Crich Junior School's food for life project.
If you have any questions or comments about the loaf, please .